India was the fourth largest producer of bicycles after China, USA, and Japan from 1978 to 1991. It outsmarted USA and Japan in 1992 to develop into the second largest producer of bicycles on this planet. India produces roughly 10% of the world’s yearly produced bicycles, which is estimated at 125 million models. Main gamers within the home bicycle trade are Hero Cycles, Avon and Atlas. Most cycles manufactured and bought in India begin with a worth of Rs. 2,500 to 3000. The marketplace for the premium or the life-style bikes focused in the direction of the life-style client is nearly rising. The definition of high-end bikes itself is altering. Earlier the high-end bikes have been thought-about as these promoting between Rs. 5000 to 8000. Nevertheless now with international manufacturers transferring into the nation this definition can also be altering with costs ranging from Rs.15000 to as excessive as 1 lac and above! Not solely are the value factors altering however even definition of the phase is. Earlier, cycles have been simplistically segmented into gents, girls, children and excessive finish. However now the life-style bikes are being segmented in keeping with the worldwide development that’s based mostly on their utilization. There are Highway bikes, Mountain bikes, Tourers, Hybrids, BMX’ to call a number of. The demand for these cycles at this stage may be very restricted however is about to develop at a frenetic tempo in future. Whereas the mass-market phase is experiencing a sluggish development of between 4-6% yearly the premium & way of life phase is rising at a CAGR of over 30%. The market dimension for the life-style cycles is estimated at no more than 0.25 million models yearly however its solely time that this phase will kind an necessary a part of the trade. A silent revolution is pedalling its method into metropolis dwellers’ lives. As extra Indians dwelling in cities take to biking for causes starting from retaining fitand leisure, biking golf equipment have mushroomed on social networking websites. Seeing demand, bicycle corporations are specializing in this area of interest however rising phase of recreation bicycles. The Indian bicycle market, which until a 12 months in the past was largely about Hero, BSA, Hercules, Avon, and Atlas, has seen worldwide gamers arrange store right here. The manufacturers that are actually current in India embody Trek, Kona, Schwinn, Fomas, Decathlon and Bianchi. Rock Machine too is predicted quickly.Nearly all the massive names are current within the nation like Large, Trek, Merida, and Cannondale and many others. These bicycles’ costs vary between Rs 3,000 and Rs 3.6 lakh. As a response to this inflow of worldwide manufacturers, most Indian bicycle producers have additionally expanded their base within the skilled and leisure classes in metros. Choices past the occupational bicycle are rising. In line with trade estimates, the bicycle market in India is 12 million models a 12 months, of which 5 to 7% are area of interest bicycles, a phase now rising at 25-30 per cent yearly.Indian agency Firefox Bikes, for example, entered right into a tie-up with US bicycle model Trek. Firefox, with 52 shops and including no less than two each month, has begun retailing Trek moreover its personal vary. It claims to be promoting round 2,200 bikes each month and anticipates 25 per cent annual development. In India, the normal and the flamboyant segments dominate the market. These are early days for worldwide bikes in India as they attempt to set up footprints. The shopping for development is definitely selecting up. In a number of years, the biking tradition will decide up. We’re fast enlargement and development within the phase. Many of the bicycle producers in India try to have an energetic presence in social media and are build up group interplay by bike trails and city-based actions.
